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Casino Guru Awards Introduces “Most Ethical Approach to Marketing” Category for 2024 Edition

The second edition of the Casino Guru Awards returns with a renewed commitment to highlighting fairness, responsibility, and transparency in the iGaming industry. Building on the success of its inaugural event, Casino Guru continues its mission to recognize companies making a positive impact in gambling through ethical practices and consumer-centric approaches.

🌟 New Category: The Most Ethical Approach to Marketing

This year, Casino Guru Awards introduces a brand-new category — The Most Ethical Approach to Marketing — aimed at celebrating iGaming companies that demonstrate exceptional responsibility and integrity in their marketing practices.

Open for nominations now, this category recognizes organizations that:

• Prioritize truthful, transparent, and responsible messaging

• Use ethical marketing strategies across newsletters, social media, and other platforms

• Clearly present gambling risks and avoid ambiguity or misleading promotions

🧠 Expert Panel of Judges

Nominations will be reviewed by both Casino Guru’s internal judging team and a panel of renowned external marketing experts, including:

• Shane Stafford, Interim Head of Channel Marketing, Three Ireland

• Martin Calvert, Marketing Director, ICS-digital

• Dmitry Belianin, Chief Commercial Officer, PMI

• James Bennett, Group Communications, EveryMatrix

Judges will assess how companies balance effective brand promotion with ethical responsibility and consumer protection.

🗣️ A Word from the Awards Team

“The Most Ethical Approach to Marketing category is a continuation of our commitment to innovation and accountability in the gambling sector,” said Daniela Kianicová, Casino Guru Awards Project Lead and judge.
“We look forward to seeing outstanding examples of ethical marketing that put players first and foster a safer iGaming environment.”

📅 Important Dates

• Nominations Opened: May 15, 2023

• Deadline: October 31, 2023

• Shortlist Announced: December 1, 2023

• Voice of the People Voting Begins: December 1, 2023

• Official Awards Ceremony: February 2024

For more information or to submit a nomination, visit the Casino Guru Awards official website.

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