The SBC Summit’s Global Markets Stage is set to conclude on Thursday, August 18, with a dedicated focus on the evolving iGaming and sports betting landscape in North America. This final day of discussions will delve into some of the industry’s hottest topics, including the rise of social gambling, innovative betting formats, and sweepstakes, reflecting ongoing shifts within the sector.

The highly anticipated SBC Summit continues to unveil details about its extensive event, which will gather over 30,000 delegates from around the world. The Global Markets Stage, a key feature of the summit, will highlight critical industry insights and trends, especially as North America undergoes significant changes in its regulated gambling markets. Stakeholders are actively repositioning, entering, or exiting various markets amid a landscape of regulatory uncertainty and innovation.

Taking place at the Feira Internacional de Lisboa, the Global Markets: North America segment will mark the culmination of three days of focused content, also covering developments in Western Europe, Latin America, and Brazil. According to SBC Founder and CEO Rasmus Sojmark, North America remains a vital market despite its maturation. He emphasizes that with regulatory progress slowing in key states, industry players are exploring alternative betting models to sustain growth and unlock new opportunities.

Sojmark highlighted that this segment aims to assist businesses in navigating the complex regulatory environment, identifying emerging markets, and understanding ongoing challenges. The final track will feature panels and speakers addressing some of the most pressing issues facing the industry today, offering valuable insights for stakeholders across the gambling and sports betting sectors.