Incentive Games is expanding its real money gaming portfolio into the UK through a strategic partnership with Jumpman Gaming Ltd. This collaboration allows Incentive Games’ newly launched division, Incentive Studios, to quickly establish a presence in one of the most competitive and lucrative markets for online gambling.

Jumpman Gaming has welcomed the partnership, highlighting Incentive Games’ unique approach to game design and player engagement. The partnership enables Incentive Studios to leverage Jumpman Gaming’s extensive network and reach, accelerating their entry into the UK’s regulated real-money gaming sector.

Chief Commercial Officer of Incentive Games, Ahmed Baker, expressed enthusiasm about the milestone, noting that this white-label deal marks a significant step in their international expansion. He emphasized that the partnership would enhance their market reach and facilitate the launch of innovative, player-centric titles inspired by their successful free-to-play games.

Similarly, Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, highlighted that the collaboration aligns with their goal to deliver fresh, engaging content to their partners, enhancing the entertainment and rewarding experiences they offer.

Beyond Europe, Incentive Games has also secured a license in Michigan, indicating their broader ambitions to expand into key regulated markets in the United States.