Betsson and ELA Games have announced a new content partnership in Denmark, marking a significant step for both companies. Under this agreement, ELA Games will supply Betsson with a selection of its popular slot titles, including Flame Fruits Frenzy, Cash of Gods, and It’s Shark Time, among others. This collaboration aims to enhance Betsson’s game portfolio, attract new players, and improve customer engagement and retention in the Danish market.
ELA Games, known for its innovative and visually appealing slot games with engaging mechanics and lucrative win opportunities, continues to expand its presence across Europe. The partnership with Betsson not only strengthens ELA Games’ market reach but also aligns with its growth strategy to deliver fresh and exciting gaming experiences.
Betsson’s Head of Supplier Relations, Laura Peretta, expressed enthusiasm about integrating ELA Games’ high-quality content, emphasizing its alignment with Betsson’s commitment to diverse and engaging entertainment. Similarly, ELA Games’ Managing Director, Marharyta Yerina, highlighted the importance of this alliance in reaching a broader player base and supporting their ongoing expansion efforts.
This deal reflects a broader trend of strategic collaborations within the iGaming industry, aimed at enriching game offerings and providing players with innovative entertainment options. With this partnership, Danish players can now enjoy some of the most popular titles from ELA Games, further enhancing Betsson’s gaming repertoire in Denmark.
